How BC Tourism Brands Can Turn Events Into Social Media Moments
British Columbia doesn't do anything halfway. This is a province that has hosted the Winter Olympics, is gearing up for the FIFA World Cup, and draws visitors from around the world for its mountains, coastlines, food scene, and culture. BC has built a reputation as a world-class destination, and that reputation is earned through experiences people don't forget — many of which end up shared millions of times online.
We were glad to support the 2026 BC Tourism Industry Conference this year.
The event brought together some of the province's most recognized names in tourism — Rocky Mountaineer, Destination BC, Vancouver Convention Centre, and many more — all focused on the same question: how do we keep raising the bar?
BC's tourism sector understands better than any other industry that the experience is the product. A gondola ride in Squamish, a whale watching tour off Victoria, a night at a Tofino resort. BC has spent decades perfecting the art of creating moments people carry with them for years. Increasingly, those moments are also the ones they share.
In an era where a single guest video can reach more people than a paid campaign, the smartest tourism marketing happens when the experience itself gives people something worth posting. That's not an accident — it's something event planners and activation teams can design for intentionally.
For event planners and agencies working on activations in BC, the Glambot® is a natural fit. We can set up against any backdrop — a mountain vista, a waterfront venue, a landmark urban space — making it a powerful way to showcase what makes this province special. Guests walk away with a stunning slow-motion video keepsake they actually want to share, which means your tourism marketing reaches new audiences organically, without any of the forced quality that comes with traditional campaigns.
If you're planning an activation in BC and want to give guests something worth talking about, we'd love to work with you.