Glambot® at KITS.ca's Canada Day Party in Vancouver
KITS.ca celebrated Canada Day with Steve Aoki and Glambot®. Watch the highlight reel from Vancouver's sunniest party of the summer.
Hundreds of guests, an outdoor party in full summer sun, and Steve Aoki running the soundtrack — KITS.ca went big for Canada Day. The Glambot® was there for capture duty: guests stepped up in their KITS shades, got their slow-motion moment, and had the clip on their phones before the next song dropped. Those clips have been showing up across social media ever since — which is the whole point. As we covered in our principles from Activation Lab Vancouver, the guest is the best distribution channel when the moment earns it.
Vancouver Glambot® Experience brings the robotic camera arm from the Oscars and Grammys red carpets to brand activations, corporate events, and galas in Vancouver and across Canada. It's experiential marketing that produces its own content: professional hosts guide each capture, clips are delivered on the spot branded for the event or sponsor, and guests do the distribution themselves.
Planning an event or activation? Get in touch.
hello@vancouverglambotexperience.com | (236) 361-5580 | vancouverglambotexperience.com
Featured at: NBA · Sports Illustrated · Jeep · ESPYs · Invictus Games · PNE FIFA Fan Festival · FIFA World Cup · Vancouver Fashion Week · KITS Eyecare · Canadian Cancer Society · The Arbutus Club · Fairmont Pacific Rim · SponsorshipX Activation Lab
What Makes a Brand Activation Actually Work: 3 Principles from Activation Lab Vancouver
Most brand activations are designed to look good. The ones people remember are designed to be felt. Fresh from leading a roundtable at SponsorshipX Activation Lab during FIFA World Cup 26 Vancouver, here are three principles that separate activations people remember from ones they walk past.
Conference attendees demo Vancouver Glambot® Experience during Activation Lab
With the PNE FIFA World Cup Fan Festival as the backdrop, the Vancouver Glambot® Experience team attended SponsorshipX Activation Lab in Vancouver and led a roundtable discussion on key trends and opportunities in the activation landscape.
The FIFA Fan Festival itself, produced by BrandLIVE and Inventa, drew hundreds of thousands of fans through the gates over six weeks. Beneath the Freedom Mobile Arch amphitheatre, fans packed in to watch matches on massive screens alongside activations from Coca-Cola, Michelob Ultra, KIA, Home Depot, LEGO, and Unilever.
At Activation Lab, we spoke with brand and agency leaders about the biggest trends shaping experiential marketing in Canada, and shared our core principles behind creating fan and guest experiences that are memorable and drive impact.
In the room we had brand-side leaders from Scotiabank, BMO, Coca-Cola, and Arc'teryx, alongside agency operators, sports executives from Canada Soccer and the FIFA World Cup 26 Vancouver Host Committee, and media voices like The GIST and The Nation Network.
One question ran through all of it: what makes a fan stop and pay attention?
Here are the key takeaways from our session:
1. Every Touchpoint Is a Chance to Win or Lose Your Brand Promise
Your brand has spent time and money building a reputation and a promise about what people can expect from you.
Every interaction, digital or in person, either reinforces that promise or breaks from it. Social content, transactional emails, online support, retail experiences, product unboxing, brand ambassador interactions — all of it counts.
Some moments carry more weight than others. We believe IRL moments matter most in any fan engagement strategy, because while a digital touchpoint can be engineered and polished to work at scale, a real, in-person interaction can’t be manufactured or faked in that way. It’s either consistent with your brand promise or it isn’t. And people remember the way that interaction left them feeling.
2. Fans Want to Be the Main Character — Even Briefly
Most activations put the brand at the centre. Fans observe, interact briefly, and move on. The activation is the star and the guest is the audience.
The activations that people actually remember flip that around. The guest becomes the subject, even if only for a moment. If you visited a FIFA World Cup brand activation or fan zone during the tournament, you probably interacted with several. Some of them are probably more memorable than the others for this reason.
Here’s why this matters: we all want to be seen, heard, and acknowledged. We are too often being overlooked: by algorithms optimizing for scale, by frustrating customer service calls, by a dozen small interactions a day that treat us as a data point rather than a person. A moment of genuine, personalized attention stands out because it's rare.
T1 Agency’s Mark Harrison captured this perfectly in his conference recap:
“AI may be having its moment, but it is no match for human connection.”
That emotional response is the actual mechanism behind organic social sharing. We don't post things because a brand asked us to. We post things that make us feel something. That's the only lever that reliably works, and it can't be bought with paid media.
3. Your Fan Is Your Best Distribution Channel — If the Moment Earns It
Every brand wants user-generated content and earned media. We see it in every campaign brief. However, most activations still treat UGC as a hashtag slapped onto the end of the experience, rather than something engineered into it from the start.
Your attribution tools will tell you what happened after the fact. They cannot go back and create a moment worth sharing. That part has to be designed before ROI can be measured.
A useful test: if the share has to be incentivized, prompted, or bribed with a contest, the experience underneath wasn't strong enough to carry itself.
Panelists at Activation Lab Vancouver
Where the Glambot® Fits in Your Experiential Marketing Strategy
The three ideas above hold regardless of your brand activation format. They’re also built into everything we do at Vancouver Glambot® Experience.
The Glambot® is the industry standard robotic camera arm that brings the format made famous on red carpets like the Oscars and the Grammys to brand activations and experiential marketing campaigns. It’s been featured in activations for brands like the NBA, Sports Illustrated, and Jeep. The Glambot® was also part of the FIFA World Cup 2026 story — used to capture the Michelob Ultra Superior Player of the Match presentation after each game, with players like Mbappé, Messi, and Ronaldo front and centre in clips shared across FIFA and Michelob Ultra's social channels. Our team layers on superior guest experience design and a marketer-friendly package to bring all three concepts to life:
Before the shot: the line itself is a touchpoint. Anticipation, interaction with the team, deciding on a pose — dwell time and brand impression start before anyone steps in front of the camera.
The moment: our director gives each guest a fully personalized experience, matching camera paths to their energy. No two clips from the same activation look exactly the same. The fan is the subject and the brand is the backdrop.
Receiving the clip: the reactions at the sharing station are an emotional payoff of delight, laughter, and surprise. When that clip gets posted and the engagement follows, brand recall comes with it. The brand is tied to a memory the fan actually wanted to make.
Brands that build all three concepts into their activation from the start are the ones that walk away with something beyond attendance numbers.
Vancouver Glambot® Experience brings the Glambot® to brand activations, corporate events, and experiential campaigns across Canada. Get in touch to talk through your next activation.
Featured at: NBA · Sports Illustrated · Jeep · ESPYs · Invictus Games Vancouver · PNE FIFA Fan Festival · FIFA World Cup · Vancouver Fashion Week · KITS Eyecare · Canadian Cancer Society · The Arbutus Club · Fairmont Pacific Rim · SponsorshipX Activation Lab
How BC Tourism Brands Can Turn Events Into Social Media Moments
BC has spent decades building a reputation for world-class experiences. Here's how event planners and tourism brands can make sure their activations live up to it.
British Columbia doesn't do anything halfway. This is a province that has hosted the Winter Olympics, is gearing up for the FIFA World Cup, and draws visitors from around the world for its mountains, coastlines, food scene, and culture. BC has built a reputation as a world-class destination, and that reputation is earned through experiences people don't forget — many of which end up shared millions of times online.
We were glad to support the 2026 BC Tourism Industry Conference this year.
The event brought together some of the province's most recognized names in tourism — Rocky Mountaineer, Destination BC, Vancouver Convention Centre, and many more — all focused on the same question: how do we keep raising the bar?
BC's tourism sector understands better than any other industry that the experience is the product. A gondola ride in Squamish, a whale watching tour off Victoria, a night at a Tofino resort. BC has spent decades perfecting the art of creating moments people carry with them for years. Increasingly, those moments are also the ones they share.
In an era where a single guest video can reach more people than a paid campaign, the smartest tourism marketing happens when the experience itself gives people something worth posting. That's not an accident — it's something event planners and activation teams can design for intentionally.
For event planners and agencies working on activations in BC, the Glambot® is a natural fit. We can set up against any backdrop — a mountain vista, a waterfront venue, a landmark urban space — making it a powerful way to showcase what makes this province special. Guests walk away with a stunning slow-motion video keepsake they actually want to share, which means your tourism marketing reaches new audiences organically, without any of the forced quality that comes with traditional campaigns.
If you're planning an activation in BC and want to give guests something worth talking about, we'd love to work with you.
2026 Oscars Glambot Moments | Inspiration for Vancouver Events
We reviewed every Glambot® clip from the 2026 Oscars red carpet and picked the five moments worth studying — from Teyana Taylor's fierce energy to a kiss that said everything. Here's what we noticed, and what it means for events in Vancouver.
The 2026 Oscars Glambot was a study in commitment. We've gone through every clip from this year's carpet and picked the five moments worth studying. Here's what we noticed, and what it means for the events we bring the Glambot® to in Vancouver.
Teyana Taylor
Come With Energy
Before her shot, Teyana Taylor is already negotiating. She wants her clutch — the one with the long shimmering fabric that matches her Chanel gown — and she gets it. She had a plan for her dress tail too, though what actually made the clip wasn't the tail at all.
It was her face. Teeth bared, fully committed, shaking the clutch like she means it. It's fierce in the best way, and you can tell from the BTS footage that she's laughing the moment it's done. The energy is real, and it came entirely from her.
Guests who arrive that switched on — who genuinely want to make something of the moment — always produce the best clips.
We posted a side-by-side on Instagram from a recent Vancouver fashion show (EnBlanc by Hot Republic) — @fannychenab in a hand-painted red gown, train lifted and captured perfectly in slow motion. The dress in motion is the whole story. Who did it better?
Keltie Knight
Let the Dress Do Its Job
Keltie Knight spent the evening hosting E!'s Oscars coverage, then stepped in front of the Glambot herself. She takes the long skirt of her yellow gown and tosses it — right to left — and in slow motion it fans out into a graceful arc that holds the frame beautifully.
This is what slow motion is for. The fabric catches the light, the movement is fluid, and the whole thing has a glamour to it that you simply can't get from a standard photo.
The lesson for events: if someone is wearing a dress with length and movement, this is the move. Guests put real effort into what they wear. A fabric toss is one of the most satisfying ways to make that count — and once people see what it looks like on playback, they want to do it again.
Erin Lim Rhodes
Combinations Work
Erin Lim Rhodes is wearing a hybrid outfit — part tuxedo, part dress — and her pose matches the energy of it. She does a twist and an arm fold at the same time, and pulls both off cleanly. The combinations are what make this clip stand out: two moves, one outfit that refuses to be one thing.
The technical takeaway is worth holding onto. Once the move is made, she holds it — arms folded, eyes on the camera — and stays there through the full arc of the shot. The camera is still moving after you think the clip is done, and guests who understand this consistently come out better. Hold the pose. Maintain eye contact. Let the camera finish.
Zoe Saldaña
A Simple Choice, Made Well
Zoe Saldaña leans forward, clasps her hands behind her back, and blows a kiss. That's the clip. It works because she does it with complete elegance — the kind that comes from someone who's at ease and not overthinking it.
Red carpet Glambots tend toward composed, neutral expressions. Zoe's kiss gives her clip a warmth that stands apart. The facial expression is the pose.
For event planners thinking about guest experience: this is a useful clip to show people who aren't sure what to do in front of the camera. Not everything needs to be a spin or a dress toss. A single choice, made with confidence, is enough.
Ji-young Yoo
Take the Risk
Ji-young Yoo was on the carpet celebrating a legitimate piece of history — KPop Demon Hunters' original song "Golden" had just become the first K-pop track ever to win an Academy Award. Her Glambot pose matches the moment: arms stretched wide, body tilting, filling the frame in a way that looks something like a giant Y. It's not a pose most guests would choose.
She holds it the entire time, and her personality comes through clearly because of it. That's the point. Clips are better when someone expresses themselves — and Ji-young Yoo's is a good example of what that looks like when someone commits to it fully.
Red Carpet Direction, Vancouver Roots
Cole Walliser, originally from Vancouver, BC, directed the Glambot® for E! News at this year's Oscars. In the seconds he has with each guest, he reads the room, keeps the energy light, and gives just enough direction to make the moment work. That approach — minimal, well-timed, confident — is a large part of why these clips look the way they do.
It's the same standard we hold ourselves to when we bring the Glambot® to events in Vancouver.
Bringing This to Your Event
Vancouver Glambot® Experience is Vancouver's provider of the official Glambot®. Through our partner network we are proud to also bring the Glambot® to events in Toronto, Montreal, and major cities worldwide.
We bring the full Glambot® experience to galas, corporate events, brand activations, holiday parties, and weddings — complete setup, professional team, and guests walking away with their clip on their phone before the night is over.
If you're considering the Glambot® for an upcoming event, we'd love to hear about it. Book your Vancouver Glambot® Experience
The 2026 Grammys Glambot Moments Everyone Shared (and Why They Work at Vancouver Events)
The 2026 Grammys delivered a wide range of Glambot moments, from full movement to near stillness. These are the clips that stood out, and why the same choices work so well at live events in Vancouver.
The 2026 Grammy Awards gave us a strong mix of Glambot clips that were fun to watch and even better to study. Some celebrities leaned into their movement. Others used strong eye contact to make a statement. All of them made clear decisions the moment the camera rolled.
When we produce live Glambot events in Vancouver, Toronto, and Montreal, we see familiar patterns from event guests. What looks effortless on screen usually comes down to a bit of preparation, confidence, and choosing one idea that fits the person in front of the lens.
For planners putting together fundraisers, galas, or corporate events in Vancouver, these Grammy Awards moments are useful reference points. They show how different personalities approach the camera — and how a wide range of guests can still walk away with a clip they’re excited to share.
Karol G
Let the Dress Lead
The Moment
Karol G’s Glambot clip stood out immediately because the movement came from the wardrobe. The dress flips fully, creating shape and energy without requiring her to do much else.
Why This Works
The fabric carries the motion, which gives the camera something dynamic to track while she stays composed and present. It’s clean, intentional, and looks stunning.
A Takeaway We See at Events
This is a pose idea for guests wearing anything with movement. When the outfit does the work, the body can stay calm and the result still feels dramatic.
Bad Bunny
Let the Camera Work
The Moment
Bad Bunny’s Glambot moment is a reminder that you don’t need to do much at all. He stays largely still, maintains eye contact, and lets the camera move around him.
Why This Works
The lack of movement gives the shot clarity. The eye line stays locked. The camera has space to do its job, and the result feels confident rather than flat.
A Takeaway We See at Events
This approach works extremely well for guests who don’t want to perform. Presence and eye contact alone can carry an entire clip.
Benson Boone
The 360
The Moment
Benson Boone commits to a full 360 spin — and lands it cleanly. It’s one of the hardest moves to pull off on the Glambot, which is exactly why it stands out.
Why This Works
The spin is decisive and smooth, giving the camera a clear arc to follow. There’s no hesitation, which keeps the shot cohesive from start to finish.
A Takeaway We See at Events
This is a great example of what full commitment looks like. It’s also a reminder that bigger moves only work when someone is confident executing them. A quick practice pose always helps for the real take.
Haley Kalil
The Hair Push
The Moment
Haley Kalil gave us two Glambot moments at the Grammys. The full hair twirl is fun, but the more approachable pose is the hair push.
Why This Works
The movement is simple and controlled. It adds motion without disrupting the rest of her look, which matters when guests still want to enjoy the rest of the evening.
A Takeaway We See at Events
This is an excellent option for guests who want a polished clip without risking a move that’s hard to reset. One clean gesture is often all you need.
Rosé
A light dress toss
The Moment
Rosé’s Glambot is similar to Karol G’s, but with less emphasis on height and drama. The movement is softer and more restrained.
Why This Works
The fabric moves just enough to add dimension without overpowering the frame. Everything stays elegant and controlled.
A Takeaway We See at Events
This is a strong reference for lighter dresses or subtler silhouettes. You don’t need to throw the fabric high for it to read well on camera.
What These Moments Have in Common
The common theme with all of these clips is clarity. Each person commits to one idea that suits them, then lets the camera do the rest.
That same idea works really well at live events with our Glambot. When guests feel comfortable, prepared, (and perhaps get a little guidance from our team), the results speak for themselves.
Bringing This Energy to Vancouver Events
Whether it’s a fundraiser, gala, or corporate event, the goal is the same: create moments guests enjoy watching again and sharing.
That’s the approach we take when bringing Glambot experience to events in Vancouver — focused on flow, confidence, and helping each guest find a move that feels natural to them.
If you’re planning an upcoming event and want to explore what that could look like:
Book Vancouver Glambot® Experience